1up1down colI was asked to design a logo for a 10km run in the Oxfordshire area. Because the run is local to ‘The White Horse’, I used the beautiful, stylised shapes of the chalk horse that is engraved into the hillside as inspiration. The run will be up and down a hill so I based the logo on the profile of a hill and two people running with shapes suggested by ‘The White Horse’. The colours are contrasting with a bold, legible text. Better start training!

Concept Board for client

Concept board for client

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